Beginning with dinner on October 1 through lunch on October 3, meals and beverages will be provided. Breakfast, lunch, and dinner will include two buffets featuring selections from the Signia by Hilton Diplomat Beach Resort and the foremost caterer of Indian cuisine, Jay Bharat.

The recommended attire for Red Roof’s 2026 brand conference is business casual with a few exceptions: 

• On Thursday night, you’re encouraged to wear your favorite gold or silver attire or accessories to celebrate the gold and silver properties that are heating up our brand. 

• On Friday night, you’re encouraged to wear Indian attire. No Indian attire? No problem. Cocktail/semiformal attire is appropriate for Red Roof’s Beach Ball. 

Access to the Brand Conference app will be made available in the weeks leading up to the event. Be on the lookout for an invite to download the app to learn more about our event, plan your route through the product expo and join the conversation with fellow attendees on the app’s message boards.