Red Roof — IGNITE 2026

2026 Brand Conference
Agenda

October 1–3, 2026  •  Signia by Hilton Diplomat Beach Resort, Hollywood

Special Note

Exhibitors, Sponsors & Brand Team Members

You may have special scheduling requirements that deviate from the agenda below. Please refer to information emailed to you directly by Red Roof Events or Brand Conference Committee Members before making your travel plans.

Special Note

Special note for All Attendees

Our group rate is available at the hotel 3 days before and 3 days after the official event, subject to availability. Consider arriving early or staying late to ensure you can enjoy the entire event agenda (not to mention all that Signia by Hilton Diplomat Beach Resort and South Florida have to offer!)

2026 Brand Conference Agenda

Thursday,
October 1, 2026

1:00 – 5:00p

Attendee registration

1:00 – 5:00p

NETWORKING NOOK

Enjoy welcome refreshments and ignite connections with your fellow attendees.

2:00 – 3:15p

SHE and RIDE present: The Preheat Panel – SPONSORED BY 

This session is open to women and underserved markets and features a panel designed to spark inspiration for industry professionals. Visit the “Featured in 2026” tab to learn more.

5:00 – 6:15p

IGNITE: Opening Session

President Zack Gharib warmly welcomes you to Red Roof – Ignite, with opening remarks that include announcements of our new Franchise Advisory Council and Gold and Silver Property Recognition.

6:30 – 7:30p

Silver & Gold Night at the Product Expo

Celebrating the properties heating up our brand and the exhibitors and sponsors who make us shine brighter. Wear your favorite gold or silver attire or accessories.

7:30 – 9:30p

Fuel: Dinner at the Product Expo

10:00p

Product Expo closes

Friday,
October 2, 2026

8:00 – 9:00a

Fuel: Breakfast at the Product Expo

10:00a

Product Expo closes for the morning

10:00-10:15a

Fuel: Refreshments – SPONSORED BY

10:15A-12:00P

IGNITE: L.I.T Session

Red Roof leaders take the stage to ignite what’s possible with remarks on strategy and initiatives to accelerate Red Roof’s momentum. Featuring DJ Redi dropping the beats that make Club Red get up and move. This session is going to be LIT — and by that we mean, “Leadership Initiative Talks.”

12:00-1:00p

Fuel: Lunch at the Product Expo

2:00p

Product Expo closes

2:00-3:00p

IGNITE: Regional Meetings

Join your Operations Director and fellow members of your region to ignite relationships and results and learn how fellow owners are tackling the hot topics. This session will also include the announcement of regional Circle of Excellence winners.

3:00-3:20p

Fuel: Refreshments

3:20-4:05p

IGNITE: Breakout Session 1

Choose the session that best fits your needs and obtain practical fuel for your property’s success.
Operations Directors will offer suggested sessions for select properties. Visit the “Featured in 2026” tab to learn more about the available sessions.

4:15-5:00p

IGNITE: Breakout Session 2

Choose the session that best fits your needs and obtain practical fuel for your property’s success.
Operations Directors will offer suggested sessions for select properties. Visit the “Featured in 2026” tab to learn more about the available sessions.

5:00-7:00p

Cool Down: Personal Time

7:00-11:00p

Red Roof’s Beach Ball, sponsored by 

Join presenting sponsor, HBO I HBO Max, for an evening celebrating the spirit of unity and joy, inspired by the themes and energy of Gandhi Jayanti and Navratri. This night brings together our Red Roof community for food, drinks, music, movement, and connection. Whether you come to dance, mingle or simply enjoy the vibe, everyone is welcome to “have a ball” in their own way.

Indian attire encouraged. Cocktail/semiformal attire appropriate.

Saturday,
October 3, 2026

8:00 – 9:00a

Fuel: Breakfast

9:00-10:30a

IGNITE: Closing General Session

Our event is coming to an end, but momentum starts here. In this session, President Zack Gharib hosts fireside conversations with Rosanna Maietta, President and CEO of the American Hotel & Lodging Association, and Brett Horton, the AHLA’s chief advocacy officer, and Rahul Patel, chairman of the Asian American Hotel Owners Association. This session also includes human trafficking prevention training.

10:30-11:00a

Fuel: Refreshments

11:00a-12:30p

IGNITE: Closing General Session

Momentum continues as President Zack Gharib welcomes our keynote speaker, legendary NFL Hall of Fame running back and all-time leading rusher, Emmitt Smith, to the stage. This session also includes brand-wide Circle of Excellence winner announcements and grand prize drawings for all attendees.

12:30p

Fuel: Grab-and-Go Lunch

Departures begin

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