Designed with our franchise community in mind, we have infused the agenda with opportunities to IGNITE performance • IGNITE guest experience • IGNITE consistency • IGNITE what’s possible

Read below for some of this year’s featured sessions.

Red Roof – Ignite Keynote,

Pro Football Hall of Fame Running Back, Speaker and Entrepreneur, Emmitt Smith

during the IGNITE: Closing General Session
Saturday, October 3


In his 15 seasons as a running back in the National Football League, Emmitt Smith amassed records that still stand today, including most career rushing yards and most career rushing touchdowns. Smith’s accomplishments include three Super Bowl championship rings, his induction into the Pro Football Hall of Fame and his selection to the NFL 100 All-Time Team.  

As a first-round pick in the 1990 NFL Draft, Smith, an eight-time Pro Bowler was the first player in NFL history to rush for more than 1,000 yards in 11 consecutive seasons and is the NFL’s all-time leading rusher. After his playing days, he served as a football analyst and won the third season of ABC’s “Dancing with the Stars.”  

He then transitioned to the role of entrepreneur and runs several companies spanning real estate, construction and technology. Smith is active in charitable outreach in the Dallas area and on a national level, providing educational opportunities and unique experiences for underserved youth. He is also an author, a motivational speaker, a Dallas resident and proud father of five — and he is bringing his story of perseverance, adaptability and the pursuit of excellence to Red Roof – Ignite. 

SHE. × RIDE

Thursday, October 1

2:00 – 3:15 PM

Red Roof’s sister programs, SHE inspired by Red Roof and RIDE with Red Roof, invite you to kick off the Brand Conference at The Preheat Panel.

Women and members of underserved markets are invited to join on October 1 at 2 pm, as moderator Heather Carnes — founder and managing director of Carnes Agency and former AAHOA EVP of communications and chief strategy officer — interviews a panel of industry firestarters. This special session is sure to warm you up for the conference ahead!

Sponsored by

Zeta

GOLD & SILVER NIGHT AT
THE PRODUCT EXPO

THURSDAY, OCTOBER 1, 6:30-10:00 PM


Explore Red Roof’s 100+ booth product expo while celebrating the properties heating up our brand and the exhibitors and sponsors who make us shine brighter.

Wear your favorite gold or silver attire or accessories.

Circle of Excellence
Announcements

Regional Award Winners announced Friday, October 2, during Regional Meetings

Brandwide Award Winners announced Saturday, October 3, during the IGNITE: Closing General Session


This year, we’re bringing recognition of your outstanding achievements into the Brand Conference spotlight to create a moment that truly reflects the spirit of our brand — our HABITS, our franchisee-first way of doing business, and our “Genuine Relationships. Real Results.” Expect a memorable, inspirational experience as we honor the individuals and properties that exemplify excellence in hospitality.

Breakout Sessions

Friday, October 2, 3:20-5:00 PM

Attendees will have two chances to attend breakout sessions. Each session is designed to deliver actionable takeaways that can spark improvements in guest experience, revenue, operational efficiency and safety and security. HomeTowne Studios owners and operators should plan to attend “Heating Up Extended Stay” and one other session. Attendees should pick the breakouts that offer them the most value — or consult their operations director for guidance.


Guest Experiences That Ignite Property Reputation
  – sponsored by Sojern

Insight-driven ideas for creating guest experiences that turn up the heat on guest satisfaction.

Special thanks to the Guest Experience Breakout Session sponsor,

Heating Up Extended Stay
HomeTowne Studios owners and operators, join this exclusive one-time breakout to explore practical ways to heat up your extended stay performance and drive stronger financial outcomes through rate strategies, demand generation, operational efficiencies, and more.

Outsmarting the Competition: Strategic Pricing to Grow Revenue and Capture Share
Explore how disciplined pricing decisions create a sustainable competitive advantage. Learn to rely less on OTAs and discounting to drive total hotel profitability.

Top Ways to Reduce Risk and Protect Your Property
Learn proactive approaches to safeguarding your business by strengthening legal, insurance, and compliance practices.

Red Roof’s Beach Ball

Friday, October 2, 7:00-11:00 PM

SPONSORED BY


Join presenting sponsor, HBO I HBO Max, for an evening celebrating the spirit of unity and joy, inspired by the themes and energy of Gandhi Jayanti and Navratri. This night brings together our Red Roof community for food, drinks, music, movement, and connection. Whether you come to dance, mingle or simply enjoy the vibe, everyone is welcome to “have a ball” in their own way.

Indian attire encouraged. Cocktail/semiformal attire appropriate.

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