Learning Village Sessions

Get an inside look at the most cost-efficient, design-forward economy extended stay concept. Shaped by input from hotel owners, longtime franchisees, and valued guests, and designed with value and experience in mind, the new HomeTowne Studios by Red Roof prototype empowers you to leverage the potential of the industry’s fastest-growing segment, extended stay. Meet the future of franchising, today.  

In the beginning, there was Red Roof Inn. Then, Red Roof introduced Upscale Economy with Red Roof PLUS+. Next, Red Roof went hyper-unique with the hyper-local The Red Collection by Red Roof. With a product for every franchisee and every market, which product is right for your Next Level Investment? Find out at this session.

From COVID to the Suez Canal blockage; from wildfires to hurricanes; industries have been dealing with supply chain and procurement challenges for the past year. There’s no doubt, you have seen the effects in your communities, and at your property. Learn how Red Roof’s Procurement team is combatting these challenges and how you can directly benefit from their efforts. 

Quality or Revenue? What’s more important to your property’s success? To your guest’s satisfaction? To your employee retention? To your bottom line? Spoiler alert! — quality and revenue are equally important and directly impact each other. Join members of the Training, Quality, and Operations teams to learn how to improve the quality at your inn, turn satisfied guests into loyal guests, keep your employees happy, and take more money to the bank.

Are you getting your fair share – or more – every time? If your property is underperforming, you may have fallen victim to a Revenue Misstep. It’s not too late to finish 2022 strong and get on track to start 2023 on the path to greater returns. Join the Revenue Generation team to learn about the most frequently made mistakes in Revenue Generation and how you can ensure they don’t happen to you. Learn how to make the best decision in different situations and use all of the available tools and data in your revenue strategy.

Is your insurance keeping you up at night? Obtaining and maintaining insurance is not just Brand Standard, it’s smart business. Join the Legal team and guests from Lockton Insurance for coaching on securing proper and affordable coverage and accurate underwriters. Learn about Red Roof’s new Cyber Liability Coverage and the effect data breaches can have on your business, and our brand.

In this speed dating-inspired session, attendees will learn about four unique segments of business and group travelers they can add to their “Sales DNA” in the coming year. National Sales Executives and experts in their respective segments will explain who these segments are, what they’re looking for, and how you can capture their business moving forward. Don’t miss this opportunity to explore your Sales DNA. 

Our customer’s digital journey, from awareness to conversion, offers countless opportunities to show and tell our brand story. When we’re most effective, customers progress to the loyalty stage of that journey. How is Red Roof’s Digital Marketing Team showing and telling our brand story? And what is a RediRewards loyal customer really worth to your bottom line? Learn this, and more, with Red Roof’s Digital Marketing and RediRewards teams.

Red Roof is known for turning insights into action. When you talk, we listen. Join the Information Technology team to see how your insights have resulted in advancements in Red Roof technology.