Designed with our franchise community in mind, we have infused the agenda with opportunities to motivate, activate, educate, and elevate.

Read below for some of this year’s featured sessions.



Monday, September 30, 2:30-4:00 PM

Sponsored By

Red Roof’s sister programs, SHE, inspired by Red Roof and RIDE with Red Roof, invite you to kick off the Brand Conference at their special pre-conference session, sponsored by

Join the SHE, inspired by Red Roof and RIDE with Red Roof teams on September 30 at 2:30 pm for a special kick-off session featuring Karen Hough, Amazon #1 bestselling author, Yale Graduate, Founder and CEO of a Top 1% in the US – Woman-Owned business, Improv Edge… and passionate improviser! Karen will lead our group through a session combining real-world business experience with improv training to help us harvest the strength and confidence needed to tackle uncomfortable situations head-on.

This FREE session is open to women and underserved markets. Space is limited. Opt-in to this session through registration TODAY!

Red Roof – Elevate

Keynote Speaker, Neil Pasricha

Monday, September 30,
during Opening General Session, 5:00-6:15 PM

Neil is the New York Times bestselling author of 10 books and journals including The Happiness Equation, Two-Minute Mornings, and The Book of Awesome. His books have been published in dozens of languages, spent over 200 weeks on bestseller lists, and sold over two million copies.

His first book The Book of Awesome was based on his blog, 1000 Awesome Things, which scored over 100 million hits and twice won the International Academy of Digital Arts and Sciences’ award for “Best Blog in the World.”

Neil has degrees from Queen’s University and Harvard Business School, and spent a decade as Director of Leadership at Walmart.

As a speaker, Neil has delivered one of the “Ten Most Inspiring” TED Talks of all time. He has spoken to hundreds of thousands of people around the world from Ivy League Deans to Fortune 500 CEOs to Royal Families in the Middle East.

After Hours Party
at Game On

Monday, September 30, following Product Expo Hours

Get into your pajamas or comfy clothes and join fellow attendees at Game On for unlimited arcade gaming, bowling, karaoke, late night snacks and open bar.

Educational Sessions

Tuesday, October 1, 1:00-5:00 pm

To ensure attendees have ample time with Exhibitors and Sponsors at the Product Expo and receive the training components our Brand Conference is known for, this year’s Product Expo will feature Educational Sessions on Tuesday, October 1. Select Red Roof departments will offer 20-minute educational training sessions on rotation from 1 to 5 pm. A full schedule, including session descriptions, will be available in your printed event program and through the Brand Conference App. No need to sign up in advance— just drop by for the sessions that best align with your training needs. When you’re not in a session, Exhibitors and Sponsors will be on hand to meet you throughout the Product Expo floor.

Rangoli Party

Tuesday, October 1, 7:00-10:00 pm

Sponsored By

Red Roof and presenting sponsors, Max | HBO, invite you to celebrate the happiness, liveliness, wealth, and luck represented by rangoli. Wear your most festive saree or kurta, and come prepared to dance, feast, drink, and elevate your spirits.

Free Time at
Mohegan Sun

Tuesday, October 1, 10:00 pm

Mohegan Sun is a world at play and a world to its own. With two unique casinos, a state-of-the-art Poker Room, major entertainment venues, a family arcade, over forty-five restaurants, bars, and lounges, thirty-five shopping options, and more— every turn leads to a new adventure, and we want you to discover it all during Tuesday, October 1’s Free Time at Mohegan Sun. Visit for more information.

Building Culture Across Cultures 

with Seema Jain of Seva Global

Wednesday, October 2, 10:00-10:45am

Seema Jain has more than a decade of experience transforming teams to become more culturally competent when engaging with people from different backgrounds. Bringing this expertise to Seva Global, her company offers a wide array of customized services including cultural trainings. Seema will share her tips and best practices for how you can build a healthy culture, across cultures, at your property— which will result in higher employee satisfaction and retention.

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