Red Roof’s
2023 SHE Leads Forum

September 28-29, 2023, Fairmont Dallas, register today for just $79

Supporting Sponsor

Red Roof knows that support is essential to women overcoming barriers and thriving in the workplace.  That’s why the company is committed to giving women the tools they need to manage more effectively and efficiently so they’ll have the critical skills, business acumen and leadership skills, to manage their business, rise in the ranks, and find the confidence to become successful business leaders.

The annual SHE Leads Forum is a kickoff for a yearlong infusion of inspiration for women, primarily in the hospitality industry, that facilitates sharing professional experiences and provides collaborative learning opportunities to continue to foster change in the industry. 

Join Forum Moderator, Dr. Lalia Rach, Red Roof Senior Leaders and team members, fellow Owners, Operators, and industry professionals for an event that promises to support, help, and elevate, as well as inspire, connect, and educate you.

The SHE Leads event is SOLD OUT

Please contact seichhorn@redroof.com
to be added to the waiting list for this event.

Day 1

Dallas
September 28
12:00PM-1:00PM

Lunch

1:00PM-2:00PM

Forum Opener

Welcoming remarks by SHE, inspired by Red Roof Leader and Founder, Marina MacDonald, and an interview of Marina MacDonald with Forum Moderator, Dr. Lalia Rach

2:00PM-2:45PM

Red Roof’s Strategic Initiatives

With Red Roof’s Chief Development Officer, Matthew Hostetler, and Director of Strategic Franchise Initiatives, Lina Patel

3:00PM-4:05PM

Wellness Activity

With CEO and Founder of Dallas’ woman-owned small business, V12 Yoga, Veronica Torres Hazley

4:05PM-5:00PM

Who Is She? Crafting Your Personal Brand 

With VP at MGM Resorts Event Productions, Marti Winer and EVP Communications and Chief Strategy Officer at AAHOA, Heather Carnes

5:00PM-6:00PM

Cocktails & Networking
Sponsored By Zeta Global

6:00PM-7:00PM

Dinner
Sponsored By Zeta Global

8:00PM-10:00PM

Girls Just Wanna Have Fun! Party
Sponsored By Zeta Global

Get comfy in your favorite pajamas and celebrate the Forum with a Girls Just Wanna Have Fun! Party, complete with DJ and dancing

Day 2

Dallas
September 29
8:00AM-8:45AM

Breakfast

SHE Leads Forum Student Scholarship recipient recognition with SHE, inspired by Red Roof Leader and Founder, Marina MacDonald, sponsored by DISH Business.

8:45AM-9:45AM

Managing The Book On You

Forum moderator Dr. Lalia Rach leads attendees through a workshop of her book, “Managing the Book on YOU!” 

9:45AM-11:15AM

Ownership & Entrepreneurship

Featuring Christine Taylor, Lockton Companies; Jyoti Sarolia, Ellis Hospitality Group; Dee Clemons, DCL Public Private Solutions Group

11:30AM-12:15PM 

Keynote Speaker: Dorothy Dowling

Principal, Introspect Strategic Advisory Services

12:15PM-12:30PM 

Closing Remarks

12:30PM

Grab & Go Lunches / Departures

Attendance

Registration for Red Roof’s SHE Leads Forum, September 28-29, 2023 in Dallas, TX

$79 per person

Red Roof’s female owners will be provided a promo code for one free registration for the SHE Leads Forum.

SHE Leads Forum Cancellation Policy

Cancellation of registrations for the SHE Leads Forum through August 29, 2023 (30 days before the date of the Forum) will receive a full refund, less a $5.00 processing fee. Cancellations of Additional Attendees on or after August 30 will not receive a refund.

The SHE Leads event is SOLD OUT

Please contact seichhorn@redroof.com
to be added to the waiting list for this event.

SHE Leads Forum

September 28-29, 2023

Fairmont Dallas

Please plan on arriving at Fairmont Dallas on Thursday, September 28 by 12pm. Check-in time at the hotel is 3 pm. We will arrange a secure location to store your luggage and carry-ons until it is time for your check-in. 

If you are flying, the closest airports are the Dallas Love Field Airport (DAL) and the Dallas/Fort Worth International Airport (DFW).  DAL is approximately 15 minutes from Fairmont Dallas, and DFW is approximately 20 minutes from Fairmont Dallas. 

The SHE Leads Forum will end with Grab & Go Lunches at noon on September 29. Departure flights should be booked beginning at 3 pm. Check-out time at the hotel is 12 pm. We will arrange for a secure location to store your luggage and carry-ons until it is time for you to depart for the airport. 

The Address

1717 N Akard St.
Dallas, TX 75201

Ground Transportation

From/To the Airport

Ground transportation from and to Dallas Love Field Airport (DAL) and the Dallas/Fort Worth International Airport (DFW) will be provided for those who supply their airline information 30 days in advance – August 28, 2023.  
 
Ground transportation includes free shuttle service to and from Dallas Love Field Airport (DAL) or the Dallas/Fort Worth International Airport (DFW) and Fairmont Dallas. Transportation to Fairmont Dallas is available September 28 for those attending the SHE Leads Forum. Transportation service is available from Fairmont Dallas to Dallas Love Field Airport (DAL) or the Dallas/Fort Worth International Airport (DFW) on September 29, after the SHE Leads Forum has concluded only. 
 
Once registered, you will receive a confirmation email with a link to report your travel. Travel must be reported by August 28, 2023, to receive free ground transportation. 

Fairmont Dallas

September 28-29, 2023

For over 50-years, Fairmont Dallas has been ideally located in the heart of the downtown Dallas Arts District, surrounded by an array of fine-dining restaurants, shopping, arts and entertainment. Combining the elegance of classic hospitality with an authentic Texan flair, this iconic hotel is located a few blocks from the Central Business District, less than one mile from the world-famous Sixth Floor Museum at Dealey Plaza, chronicling the life, death and legacy of President John F. Kennedy. 

The Address

1717 N Akard St.
Dallas, TX 75201

Hotel Reservations

Reserve Room

Click the button above to make your room reservations at Fairmont Dallas and receive our group rate of $219 per person, per night, plus taxes and fees.

Reservations must be made on or before Tuesday, September 5, 2023 to qualify for the group rate and are subject to the group block’s availability. Make your reservations early to guarantee a room at Fairmont Dallas at our discounted rate.

Check-in time: 3:00 pm

Check-out time: 12:00 pm

If you are driving to Fairmont Dallas, please be aware that valet parking charges are $34+ per night. Self-parking is available at varying costs in area garages and surface lots. 

Smoking Areas

Fairmont Dallas is a smoke-free hotel, and smoking is only permitted in designated outdoor areas.

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